European Conversations, Global Opportunities: ABZ's Journey at Wire Düsseldorf 2026
- Time: Apr 18, 2026 Concurrent Readers:
April 13–17, 2026, Düsseldorf, Germany.The global cable industry converges here.ABZ made its debut at the International Wire & Cable Fair in Hall 9 / A78, within the core European exhibition area, competing alongside the world’s leading cable equipment manufacturers and showcasing the extraordinary capabilities of “Made in China” to global buyers.
Hall 9, the core European exhibition area, brings together leading brands and technological pioneers from the global cable equipment industry. ABZ's presence in this exhibition area not only demonstrates the brand’s strength but also serves as a key pillar of its internationalization strategy.At Booth A78, ABZ showcased a series of solutions centered on the core principles of “Technology-Driven, Quality-Assured, and Instant Response.” From rigid frame stranding machine, RBD, and tubular stranding to drum twister, planetary strander, laying up machine, ABZ’s comprehensive product portfolio drew numerous industry professionals who stopped to engage in discussions.“ABZ’s equipment combines European design with Chinese craftsmanship, offering exceptional value for money.” This was the feedback the ABZ team heard most often during the exhibition.
Throughout the exhibition, the ABZ booth was bustling with visitors.Clients and partners from countries and regions including Germany, Italy, France, Poland, Turkey, the United States, Brazil, India, and Southeast Asia flocked to the booth. Among them were both long-standing partners and new faces drawn by our reputation.Representatives from domestic companies such as Shangshang, Wanma, Jinbei, Hangzhou Cable, Hebei Mingda, Jiangsu Jingwei, Henan Leshan, and Wuxi Yuandeng, as well as leaders from the Shanghai Cable Research Institute and industry associations in Jiangsu, Zhejiang, Shandong, Anhui, Hunan, and Suzhou, also visited the booth to exchange ideas and offer guidance.With their professional demeanor and fluent bilingual skills, the ABZ team provided detailed explanations of product features, technical advantages, and success stories to every visitor. Numerous in-depth technical discussions and business negotiations took place at the booth.It is worth noting that several overseas customers, who have high demands for product quality, expressed a strong intention to cooperate on the spot after gaining a detailed understanding of ABZ products. This marks a significant step forward for ABZ as it gradually gains recognition and favor from traditional manufacturing powerhouses through its unique model of “European design + Chinese craftsmanship.”
Trade shows serve as a window to the market, but it is the actual on-site performance with customers that truly puts our products to the test.Before and after the trade show, the ABZ team visited European customers and conducted market research. They gained firsthand insight into how ABZ equipment operates on customers’ production lines, listened to user feedback, and gathered suggestions for improvement. At the same time, the team also visited several potential customers and partners to conduct in-depth research on the latest market demands and competitive landscape in Europe.“The European market has extremely stringent requirements for quality and precision, and this is precisely where ABZ excels.” Through close communication with customers, ABZ has gained a deeper understanding of the European market, accumulating valuable firsthand data for future product iterations and service upgrades.
This trip to Germany has been extremely fruitful for ABZ Brand exposure, customer recognition, market insights, and strengthened partnerships… More importantly, the ABZ team witnessed firsthand how “Chinese precision manufacturing” is gaining increasing respect and opportunities in Europe, a region known for its industrial prowess.
Wire & Tube Düsseldorf，A grand finale!
From Düsseldorf to every corner of the globe, from precision craftsmanship in China to global sharing—Elite Global ABZ is striding confidently toward the center of the world stage!
See you again in 2028!
Hall 9, the core European exhibition area, brings together leading brands and technological pioneers from the global cable equipment industry. ABZ's presence in this exhibition area not only demonstrates the brand’s strength but also serves as a key pillar of its internationalization strategy.At Booth A78, ABZ showcased a series of solutions centered on the core principles of “Technology-Driven, Quality-Assured, and Instant Response.” From rigid frame stranding machine, RBD, and tubular stranding to drum twister, planetary strander, laying up machine, ABZ’s comprehensive product portfolio drew numerous industry professionals who stopped to engage in discussions.“ABZ’s equipment combines European design with Chinese craftsmanship, offering exceptional value for money.” This was the feedback the ABZ team heard most often during the exhibition.
Throughout the exhibition, the ABZ booth was bustling with visitors.Clients and partners from countries and regions including Germany, Italy, France, Poland, Turkey, the United States, Brazil, India, and Southeast Asia flocked to the booth. Among them were both long-standing partners and new faces drawn by our reputation.Representatives from domestic companies such as Shangshang, Wanma, Jinbei, Hangzhou Cable, Hebei Mingda, Jiangsu Jingwei, Henan Leshan, and Wuxi Yuandeng, as well as leaders from the Shanghai Cable Research Institute and industry associations in Jiangsu, Zhejiang, Shandong, Anhui, Hunan, and Suzhou, also visited the booth to exchange ideas and offer guidance.With their professional demeanor and fluent bilingual skills, the ABZ team provided detailed explanations of product features, technical advantages, and success stories to every visitor. Numerous in-depth technical discussions and business negotiations took place at the booth.It is worth noting that several overseas customers, who have high demands for product quality, expressed a strong intention to cooperate on the spot after gaining a detailed understanding of ABZ products. This marks a significant step forward for ABZ as it gradually gains recognition and favor from traditional manufacturing powerhouses through its unique model of “European design + Chinese craftsmanship.”
Trade shows serve as a window to the market, but it is the actual on-site performance with customers that truly puts our products to the test.Before and after the trade show, the ABZ team visited European customers and conducted market research. They gained firsthand insight into how ABZ equipment operates on customers’ production lines, listened to user feedback, and gathered suggestions for improvement. At the same time, the team also visited several potential customers and partners to conduct in-depth research on the latest market demands and competitive landscape in Europe.“The European market has extremely stringent requirements for quality and precision, and this is precisely where ABZ excels.” Through close communication with customers, ABZ has gained a deeper understanding of the European market, accumulating valuable firsthand data for future product iterations and service upgrades.
This trip to Germany has been extremely fruitful for ABZ Brand exposure, customer recognition, market insights, and strengthened partnerships… More importantly, the ABZ team witnessed firsthand how “Chinese precision manufacturing” is gaining increasing respect and opportunities in Europe, a region known for its industrial prowess.
Wire & Tube Düsseldorf，A grand finale!
From Düsseldorf to every corner of the globe, from precision craftsmanship in China to global sharing—Elite Global ABZ is striding confidently toward the center of the world stage!
See you again in 2028!
